JNBY is a high-end fashion-forward clothing label that has seen exceptional growth year after year as it sets trends in the industry not just in China but globally. JNBY is established in 1994 in Hangzhou, a renowned cultural epicentre in China for art, literature, painting and a connection to the ancient Silk Road. today, JNBY has become a prominent platform for emerging designers and artists who employ innovative fabrics and garment techniques to create pieces that are both highly collectible and wearable for modern life.
The philosophy of the JNBY brand is to ‘Just naturally be yourself’, this is rooted in the hearts of the brand and the customers alike. The value of the brand is embedded within its design philosophy of ‘Modern, Vigorous, Charming and Serene’ which is demonstrated through the brand’s unique designs, the materials that are used and the research philosophy that goes into each collection JNBY is devoted to building a high-end designer brand while implementing a multi-brand strategy combining the synergies of multiple brands aimed to “Interpret Tastes with Design, Quality Life”, to shape our brand image actively and continuously, and offer meaningful and quality lifestyles to the multi-dimensional retail market.
JNBY is a luxury clothing and life wear design house that prides itself on creating high-design garments that elevate the wearer’s sense of self and purpose. Our collections are inspired by creativity, art, people, and culture and are designed to enhance life through form, fit, and function. We offer genderless garments that allow for free expression and feature avant-garde design, modern aesthetics, and timeless pieces. Our brand encourages individuals to embrace their unique style and be their own style icons, rather than imitating others.
We invite everyone to discover their own style icon and to just be you.
For more detail, please visit us on;
Website: jnby.com.au
Address:
- Shop 1-004, Emporium Melbourne, 287 Lonsdale St, Melbourne VIC 3000
- Central Shop 227, Level 2, Cnr La Trobe St &, Swanston St, Melbourne VIC 3000
- Doncaster Westfield Shop, 1023 Level 1, Building/1 619 Doncaster Rd, Doncaster VIC 3108
Phone: 0406816588