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Developing a Good Branding Strategy for Your Franchise Business

There are various measures on what constitute successful franchises. Measures may include: Demand for the Franchise Brand; Success of Existing Franchisees; or Overall Brand Valuation In this article, we shall...

50 Questions To Ask Before You Buy A Franchise

What questions should you be asking before you buy a franchise? Here’s a checklist of essential questions for every franchise buyer. This article first appeared in Franchise Business, an Australian...

7 P’s of Franchise Explained

We have all heard of the 7P’s of marketing mix: Product, Price, Promotion, Place, People, Process and lastly Physical Evidence. However, very few in the franchise business marketplace understand that...

Should You Sell Franchises Or Build A Chain?

The owner of an actively growing business may be contemplating on whether to franchise it or build it up to a giant business. When making decision on whether to franchise...

Wacky, oddball franchises you won’t believe exist

Anyone can start a business, but it takes a unique entrepreneur to turn it into a franchise. After all, hamburger stands dotted the interstate for years, but it took Ray...

Thinking of Franchising? Check First If You’re Ready

Quick. Which is the first American hamburger chain to sell a billion hamburgers in the US? Nope, not McDonald’s. Guess again, Burger King wasn’t even close. The first American hamburger...

How A Former Denny’s Waitress Amassed An Empire of Over 75 Denny’s Locations

At 16, Dawn Lafreeda began working as a hostess at the local Denny’s, California. Not long after, she worked her way up to being a waitress. She however picked up...

ASEAN Franchises Showing Promise

Southeast Asia’s international franchise market is growing rapidly. In the past, US franchises have looked to English speaking nations, such as Canada and the UK, for growth potential. Outside of...

America’s TOP 10 Healthiest Fast Food Restaurants

Americans are known for their love for fast food. In 2000, Americans spent more than US$110 billion on fast food. Convenience and taste have mostly been the factors attracting people...

A Growing Interest In F&B Franchises

Food and entertainment come hand in hand and people are continuously spending big bucks on eating out and enjoyment. This is perhaps the reason why the Food and Beverage (F&B)...

A 10-Step Guide to Buying The Perfect Franchise

That people are living in hard times today is no secret. The unemployment rates are soaring, recession is spiraling out of control and it appears that there is no end...

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The Characteristics of the Franchise Agreement

When you intend to buy a franchise, it is important for you to understand the characteristic of a franchise agreement. A franchise agreement is an agreement that governs the relationship...