The Baker’s Delight bakery franchise is one of the most successful bakery franchises in the world. Why? It priorities ingredient quality, practices proven systems and spearheads ongoing innovation. Most of all, it has a passion to delight customers with its superior bread and warm service and delight its business partners with an industry-leading business model.
Fire Up the Ovens
Fired up in 1980, Baker’s Delight’s ovens have been baking and developing delicious baked delicacies ever since. Franchised in 1988, the company has also risen to great heights, first expanding across Australia, then branching out to New Zealand and across the ocean to Canada and the States.
What’s Baking?
Baker’s Delight boasts an amazing range of baked products to tempt its customers. The everyday staples are always available and fresh from the oven, while there is a healthy range of baked goods for the health-conscious. For those looking for specialty baked goods, the artisan collection is extensive and always interesting.
Customers who prefer savoury breads have a huge range to choose from, as do the sweet-toothed. Specialty baked goods are constantly being developed and, of course, seasonal baked goods are loving crafted to make every festive occasion memorable.
The Sweet Aroma of a Successful Franchise
With a vision to be the world’s best fresh bread retailer, Baker’s Delight also strives to be a top franchise. The culture is of constant improvement and creating a growing, rewarding environment for it franchisees. Growing from one humble family bakery to over 700 outlets across four countries, Baker’s Delight is proud to say that 100 of those bakeries are profitable family franchises.
The Baker’s Delight bakery franchise is one of the most recognisable bakery franchises in the world and enjoys endless measurable success because it is run on proven systems by passionate people. Over 45% of its bakeries are owned by franchisees who operate multiple sites – a sure sign of profitability.
Systems for Success
The Baker’s Delight business model provides franchisees with the right tools to grow their business. Solidly backed up by proven business procedures and systems, franchisees are secure to grow and innovate.
The project team develops and carries out efficient bakery operations that support a franchisee including the handover of new sites, relocations, refurbishments, lease negotiations and new site turnkey operations.
Baker’s Delight’s purchasing team simplifies bakery operations by negotiating supply agreements to maximise the network’s buying power and provides a ‘one-stop shop’ concept for ingredients and baking products.
The company’s operations team ensures efficient and effective operations for the smooth running of its franchisee’s bakeries. Highly experienced regional and area managers support franchisees on the operational front anytime it is required, be it in sales growth or maintaining the brand’s standards and values. They also serve as the primary liaison between franchisees and the company’s head support office.
Detailed network operational manuals are available for franchisees to align themselves with the company’s systems, as well as a huge library of tried and true recipes.
Training and Support for Success
All of The Baker’s Delight bakery franchise’s human resources and training services are geared towards maintaining the best practice model that the company operates towards success and growth. Support comes from all areas of the company, from the support office staff to the extended network of suppliers and the group’s information services is continually updating and improving to ensure franchisees receive the best information service solutions.
Full Training Program
A franchisee can start from scratch with the Baker’s Delight bakery franchise. The company’s training is designed to teach everything from business knowledge and community involvement through to baking techniques over a 16 module-16 week training program. Tailored so that no time is wasted on unnecessary training, the program gets new franchisees on their feet quickly and efficiently.
Run in-house in a host franchisee’s bakery, the program is highly practical and immediately applicable. Added benefits of the program are the useful insights and tips gathered from the seasoned franchisee, as well as the full support of a dedicated training consultant.
Post-training program, training workshops in specific business areas are ongoing throughout the year in Baker’s Delight’s regional offices, as well as the company’s e-learning platform. This unique online training program is perfect for new employee training as well as systematically updating the training of current staff.
Committed to providing franchisees with relevant and timely support, the company’s service desk support line is available 24 hour to assist with technical information service issues. Finally, constant interaction between franchisees is facilitated through group meeting, formal functions, online platforms and regular newsletters.
Positioned for Growth
Franchisees don’t need to worry about sourcing and securing suitable premises, the company supports them in that aspect, too. Its property team continually works to locate retail precincts that maximise customer reach and visibility. Baker’s Delight negotiates the leases and liaise directly with the landlords for the franchisee, benefiting them with highly competitive rental terms and conditions.
A Perfectly Baked Brand
Baker’s Delight is a distinctive brand. Customers know that they are getting simply the best, most natural baked goods when they see the simple, no-fuss logo. The tagline ‘No shortcut to fresh’ is a promise that the company continues to deliver, and customers know this.
Franchisees that are part of the Baker’s Delight family benefit from strategic marketing support. They are included in every aspect of the baked goods giant’s campaigns including traditional advertising, media and product placement. They are also represented in the company’s public relations, sponsorships and digital merchandising, and benefit from the company’s market research.
There is also the flexibility for franchisees to carry out their own local marketing drives, which the local marketing team will fully support.
Choosing the Right Option for Optimum Growth
A franchisee has exciting prospects whether they want to set up a new bakery or purchase an established one.
Purchasing an Established Bakery
Purchasing an established bakery gives a new franchisee the benefit of a trading history with an existent customer base. They take over the equipment and bakery fitout so that they can start sales straight away.
Baker’s Delight offers full support with the business handover and transition, negotiates the head lease for the new franchisee, and offers tailored takeover training.
Purchasing a New Bakery
Baker’s Delight negotiates and manages the head lease on the premises of a new bakery, and assists the new franchisee with its full turkey design and construction . The new franchisee receives operation and marketing support for the bakery’s grand opening too.
Rise to the occasion, join Australia’s favourite baking story.
Key Facts
Baker’s Delight
Tel: 1300 309 759
Email: N/A
Website: bakersdelight.com.au
Initial Capital Investment: New Bakery – $500,000 – $550,000 + GST, Existing Bakery – $50,000 – $1,000,000 + GST
Franchising Fees: New Bakery – $50,000 + GST, Existing Bakery – $5,000 – $50,000 + GST
Royalties: 6.5% of Net Sales + GST weekly
Marketing/A&P Fees: 2% of Net Sales + GST weekly