The Battery World battery franchise is a proven brick and mortar retail franchise that has enjoyed 2 decades of uninterrupted sales growth from the same stores that have been with them since the beginning. This is rare for businesses, and even more rare for a whole national network.
How has the company managed to maintain dominance over the market as well as steady growth? First and foremost it is thanks to its dedicated franchisees, many who have been with the company all the way from the beginning. The wide range of trusted, high quality suppliers also contributes to Battery World’s success, as does the practical training it offers every franchisee and the professional support and unparalleled incentives for franchisees.
The Start of Something Big
Thousands of new products requiring batteries or portable power are introduced to the Australian market annually. When they degenerate, they need to be replaced, and this growing need for replacement batteries prompted the beginning of Battery World in 1997 with Australian automotive and marine battery producer Century Yuasa Batteries.
Since then, Battery World has grown into the biggest battery retail in Australia, boasting 100 stores nationwide and providing over 8,000 batteries and accessories to satisfied customers thanks to its stand-out franchising model and the fact that there is big and consistent growth in its industry without much specialist competition. Batteries are a necessity and as technological advances keep introducing new products that need them, there will always be a demand for them.
Product Ranges That Invite Sales
Battery World trades in top-quality batteries and other products featuring advanced technology. Its core product range, developed and produced in-house, is the company’s mainstay, but the company also features an approved range of stock from approved external suppliers. This approved range is assessed by the company’s Product Committee against the company’s high standards and Australia’s laws and regulations before they are allowed on Battery World’s shelves. Each franchisee’s store will decide what stock from the approved range will be offered on their shelves depending on their geographical location, the population that they serve and the seasonal target customer base.
Battery World puts a lot of emphasis on its seasonal promotions. The company will provide franchisees with marketing materials, online training and visual merchandise images to bolster sales at these key events.
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<h2>A Better Franchise Option</h2>
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to get into a solid business with guaranteed high returns, and now is the best time to join them. In the new Franchise Agreement, released in 2017, the franchisee’s fees dropped and the entrance process was made easier. Many incentives to join were added regarding the National Account roadside service, delivery and large orders.
Strict Product Control
Battery World has strict control over its product range, and this is overseen by its Product Committee. Made up of the National Product Manager and a group of franchisees voted by the franchisee community, the Committee meets with suppliers quarterly to discuss new product development, business opportunities and any franchisee’s concerns or setbacks. There is also a supplier performance management program which identifies and recitifies supplier issues promptly.
Induction and Sustained Support
New franchisees enter a 2-week competency training at the Support Office, followed by 6 weeks of structured in-store training. Upon their store opening, they will have one week of support in the store to iron out any issues, as well as 2 weeks of dedicated in-store support from a Battery World training team member. This is bolstered by 26 weeks of personal guidance and a 6-month mentoring program with seasoned franchisees with a lot of operation and commercial experience.
The highly organised support office is always there for franchisees to deal with issues and help them push business. The support office is split into 3 key teams – the Brand Team that deals with all marketing within the company, the Operations Team that overlooks all operations and includes a dedicated Franchise Development Manager and a Network Development Team that helps new franchisees set up their businesses.
The Battery World battery franchise recognises that you grow faster within a community of like-minded franchisees and provides plenty of networking opportunities throughout the year. The company’s Annual Conference is a great chance to meet teams from all over the country, as is the Annual Roadshow, and quarterly Regional Meetings keep you connected on a regional scale.
Recognised Branding
Battery World has a strong market presence thanks to its 3 main marketing strategies. National marketing campaigns, run by the company’s Brand Team, bring in revenue and opportunity from a national network, as well as maintain the company’s brand image. Leads are then directed to franchisees in the relevant territories. Digital marketing plays a big role in maintaining the brand too, via the company website, Facebook page and 25+ online business listings on 3 large search engines. Franchisees can increase their presence by collaborating with the Digital Marketing Coordinator. Finally, local store marketing is planned with the franchisee to promote their store according to its geographic demographics.
Dedicated Territory
Franchisees are allocated territories within which they can work to the exclusion of the company and other franchisees. Territory split is possible for a franchisee to open multiple stores within their territory, too, and franchising new territories is also possible, upon confirmation that the franchisee fits the criteria.
Franchising with the Battery World battery franchise means working within a supportive company and guaranteed growth. There’s no question that it’s a good choice.
Key Facts
Battery World
Tel: 1300 793 209
Email: franchise@batteryworld.com.au
Website: www.batteryworld.com.au/
Initial Capital Investment: $160,000 + GST (Initial site build, initial stock order)
Franchising Fees: $55,000 + GST
Royalties: General Revenue 6.7%, Special Revenue 1%
Marketing/A&P Fees: 3.4% of Gross Sales Revenue