Homegrown in Western Australia, Chicken Treat has been serving up rotisserie and fried chicken delights since 1976. Today, the 58-store chain is thriving in the West with 20 new stores set to open within three years. For the past year, Chicken Treat has also been preparing to march East and stores will start opening ACT and NSW in late 2022.
The Chicken Treat brand is part of Craveable Brands (Craveable), which also owns Red Rooster and Oporto. The business supports more than 400 Franchise Partners across a network of 580 restaurants and a workforce of 12,500 employees. Together, we serve more than 1 million customers each week.
Over the past 6 years, Chicken Treat sharpened its focus on building confidence and reshaped its business strategy which involved a rebuild of the brand identity that included new brand design, uniforms, packaging, and all brand touchpoints which earned them the 2020 QSR Media Award for ‘Best Brand Transformation’ in Australia.
By working closely with their Franchise Partners and 1,500 crew members, Chicken Treat offers customers a completely new experience with new store designs, food innovation and a new sense of purpose on the back of a 360-degree brand transformation.
With agility, passion, innovation and a healthy side of humour, Chicken Treat delivered impressive results over the last 12 months and position the network for rapid expansion.
Chicken Treat is owned and operated by the largest Australian owned quick service restaurant operator, Craveable Brands whose extensive intellectual property focuses on restaurant operations, supply chain, franchising, IT, marketing, store design and construction, food innovation, and customer satisfaction.
Want to know more about upcoming opportunities? Come and see us at the Craveable Brands stand or visit www.chickentreat.com.au/franchising
Address:
Craveable Brands
Level 2, 71 Walters Drive
Osborne Park WA 6017
Phone: 08 9240 9777