The Mad Mex Mexican restaurant franchise is a casual Mexican restaurant business that serves gourmet Baja-style Mexican food. Its belief is that “You should never have to choose between a quick meal and quality, healthy food!” so it consistently serves good, simple and fresh food featuring authentic Mexican flavours. Believing honesty is the best policy, Mad Mex proudly displays the nutritional calculations of all its food and customers can see all their food prepared through big glass windows.
The Mad Mex Mexican restaurant franchise also believes in transparency in business, making it a fantastic franchise opportunity. Couple this with the facts that it is well-placed between high-end restaurants and food court operators, fast-paced enough to create a high volume takeaway business, and offers a top-quality product deserving premium prices and a franchisee will be mad not to take on the offer.
The growth factor also makes it worth a franchisees’ investment. Take in to consideration that over four million burri tos are served across Australia, New Zealand, and the South East Asia region and that 99% of customers are happy customers who consistently come back for more (according to a June 2009 customer survey).
An Authentic, Fresh History
Mad Mex was started in 2007 in Crown Street, Sydney to provide good-quality, high-nutrition Mexican food following the principles of Fresh and Healthy, Fast and Delicious and Authentic and Exciting. The long lines in front of the first few outlets proved that it was what people wanted and it has since hit its goal of being Australia’s most respected Mexican brand food outlet with outlets all over Australia and South East Asia and increased sales every quarter.
Fresh Burritos, Baja Style
Gourmet Baja-style Mexican food is what Mad Mex promises and that’s what it delivers. The menu is simple, featuring burritos, tacos and nachos, but the flavour is hearty and strong, big and bold.
Mad Mex prides itself in the fact that all its offerings are homemade from quality, real ingredients straight from the homeland like Mexican chillies, tomatillos, chipotles and spices, with as little preservatives, oil and sugar as possible. The creed is that if abuela (grandma) doesn’t recognise it, it doesn’t belong in a Mad Mex kitchen.
The fresh ingredients are prepared daily by Mad Mex’s dedicated team of cooks all laughing and talking around the kitchen bench as if it were a traditional Mexican ‘Familia’. The positive energy can be tasted in the flavourful salsa, slow-roasted and grilled meats, fresh tortillas, and more.
Product development is important at Mad Mex since they company believes that variety is the spice of life. Its menus are constantly enhanced by new ideas and products to keep things fresh. The menu is fully customisable, too, for those with special dietary needs. Vegans and those with lactose in tolerance and allergies can all still enjoy themselves at Mad Mex.
A Fresh, Transparent Franchise
The Mad Mex Mexican restaurant franchise is a growing global brand that delivers its promiseto its customers and franchisees. To both it is the same – to inspire honest, healthy living through fresh Mexican food.
The company understands that a great business requires a lot of preparation and makes ethical choices every day to benefit its customers and franchisees alike. It has been running a transparent operation since 2007 with an open-door policy to make sure franchisees never feel disenfranchised.
Steady Franchise Foundation
Franchisees feel solidly backed by a steady franchise foundation so that they can focus on assembling, leading, coaching and developing strong teams and keeping customers happy.
Smooth Supply Chain
The supply chain is kept smooth through symbiotic relationships to maintain the quick distribution of good quality products every day.
Comprehensive Training and Strong Relationships
New franchisees don’t need experience in the food and beverage industry or franchising, they just need to be ‘on-brand’ and in line with the company’s ideals. Comprehensive training is given from the start, and Mad Mex continually upskills throughout its company and franchisee network to keep everyone up to date and fresh.
Ongoing support is assured to franchisees so that they can develop and enjoy comprehensive business growth and plantowards development. Franchisees are assured strong, positive relationships with dependable staff who can assist them in furthering their business.
On-Target Marketing
Cus tomer’s perceptions of the Mad Mex brand is shaped by the marketing team, and they are dedicated to keeping the focus on the company’s uncompromisable ideals.
Site Location
New franchisees can leave store location up to the company as it knows that developing a successful new business requires a great site, good lease negotiations, and on-targeting design and project management.
Take in to account the fact that the Mad Mex Mexican restaurant franchise is expanding to every corner of the nation and beyond and you will agree that it has all the ingredients for a great business.
Key Facts
Mad Mex
Tel: 0061-293317788
Email: fuelforlife@madmex.com.au
Website: www.madmex.com.au
Initial Capital Investment: $375,000 – $450,000
Franchising Fees: $45,000
Royalties: 6%
Marketing/A&P Fees: 3%