The Skinny’s Bar and Grill casual dining franchise takes all the bad food that people crave and turns them into healthy options. Their low-carb recipes have been so successful that they have been made the company’s exclusive intellectual property so that competitors can not replicate their menus. This, together with its high-street restaurant strip locations, has driven customers to keep returning for more, and raised the price point, opening the way for higher margins – success in the food and beverage industry and the franchising business world.
Skinny’s Bar and Grill is aimed at a broad market, catering to the tastes of many different customers. It’s a popular place for young families, mums and babies and the health conscious to meet, eat and enjoy a healthy lifestyle, and the company enjoys a healthy glow alongside satisfied customers.
Bouncing into a Booming Business
James McGovern, CEO and founder of Skinny’s Bar and Grill, started off in the franchising business as a franchisee, so he was familiar with what worked and what didn’t. In 2016 he opened the Skinny’s Grill casual dining franchise with 20 new franchisees in New South Wales, then, following his carefully thought-out formula, moved on to 20 more sites in Sydney. The booming franchise business expanded into Queensland, opening up in Brisbane and the Gold Coast, and then Melbourne and plans are to reach out overseas in the near future.
A Highly Developed Low-Carb Menu
It took a year of research, testing and development and a lot of work with manufacturers before McGovern could be sure the menu could be full of delicious, low-carb alternatives to traditionally high-carb food like burgers and pizza. When he was satisfied with the product, the menu was made proprietary and exclusive so that it could never be replicated outside the company.
The menu at Skinny’s Bar and Grill consists of starters like salad, skinny wings and Italian no-carb bruschetta, home-made, low-carb sauces, mains including grilled chicken, low-carb schnitzel, fish and ribs and low-carb, freshly tossed pizza with healthy, balanced toppings.
Burgers at Skinny’s Bar and Grill are a healthy balance of low-carb buns, top-range meat and fresh vegetables. Desserts are so delectable that nobody believes they are low-fat and healthy! Even the alcohol in the licensed Skinny’s Bar and Grill is low-fat, all of which keeps customers coming back to indulge without guilt.
A Fulfilling Franchise
Just as a lot of care is put into developing Skinny’s Bar and Grill’s menu, the business is equally well thought out. Focus is always on ensuring brand integrity and adherence to the concept. Revenue performance and the profitability of each outlet is carefully monitored and the company works closely with its franchisees to move ever forwards and upwards.
The Skinny’s Bar and Grill casual dining franchise works on a 5-year goal plan. Slowly but steadily building up a national portfolio and a truly recognised brand, the company always come back to it’s main aim … to make guilt-free, tasty food accessible to everyone.
Franchisees are part of this winning vision, and they spearhead their own growth backed by a solid franchise model, comprehensive operation systems, extensive marketing assistance and even financial support. They also have full access to the trademarked low-carb recipes that make the company stand out above the rest.
Solid Support
Franchisees start off at the Skinny’s Bar and Grill casual dining franchise on a good foot with 4 weeks of training in the company’s systems, operations, products and everything else that makes the company great. In-store training then makes the theory a reality so that when franchisees open their own doors, they are fully armed and ready to start making a name for themselves and earning.
The company’s head office support with anything the franchisee needs from planning, training and even hiring, to marketing assistance. The Skinny’s Bar and Grill casual dining franchise is so invested in its franchisee’s success that it will even look into financial support, in the right circumstances. It also collaborates with respective state governments to offer franchisees independent advisors to provide general business counsel.
The Skinny’s Bar and Grill casual dining franchise is a well-thought out franchise that will propel franchisees to success. Join them today to work towards a solid future.
Key Facts
Skinny’s Grill
Tel: +1 727 863 4400
Email: N/A
Website: www.skinnysgrill.com
Initial Capital Investment: $200,000 – $400,000
Franchising Fees: Available Upon Request
Royalties: 8%
Marketing/A&P Fees: Available Upon Request